About John Dion
Industry experience
Bose Corporation, Group Marketing Manager, Automotive Systems Division
Bose Corporation, Marketing Manager, Automotive Systems Division
Bose Corporation, Senior Account Manager, Corporate Communications
LEGO Group, Core Development Team, LEGO MindStorms Strategic Project Unit
LEGO Group, Research Consultant, LEGOLAND Park
LEGO Group, Research Consultant, European Marketing Research
LEGO Group, Public Relations, LEGO USA
At Bose Corporation, I worked closely with Ferrari, Maserati, Porsche, Nissan/Infiniti, and Mazda on the development and launch of Bose sound systems in their vehicles.
Note: LEGO MindStorms was the best-selling product in company history and its success is credited with enabling LEGO to remain an independent company. LEGO MindStorms generated $20 million in sales in its first three months and $50 million in its first full year. It was in the market for 25 years.
Note: At LEGO USA, I led the development of the LEGO Invention Adventure, a traveling technology exhibit that used LEGO for children to explore principles in structures, machines, and robotics. The exhibit travelled to major science museums in the USA and Canada and its activity stations were incorporated into the LEGOLAND Parks. It was featured on the Today Show.
Professional and Board Service
Board of Directors, Underground Railroad History Project
Board of Corporators, Worcester Art Museum
Board of Corporators, YMCAs of Central Massachusetts
Board of Directors, Summer Theatre at Mount Holyoke College
Board of Corporators, StageWest
Board of Directors, Learning Tree
Recent Courses Taught
Marketing Management
Sport Marketing
Organization Management (Master’s)
Selected Publications
Dion, J. & Assimakopoulos, D. (2013). Exploring market orientation through social network analysis: An exploration of three cross-functional, cross- geographic teams. Prometheus: Critical Studies in Innovation, 31(3), 205-228
Dion, J. (2011). Using Network Analysis to Assess Market Orientation in Cross-functional, Cross-geographic Teams. Forum for Networked Innovation, Grenoble, France
Dion, J. (2009). Using Social Network Analysis to Study Market Orientation, Social Network Analysis Conference, European Institute for Advanced Studies in Management, Brussels, Belgium